What is in a product name? Everything! Would the iPod have been as successful if its name was iMP3? It is possible, but likely not. A good name lets you build a strong culture around it, so coming up with a good name is vital to any business. But sometimes what’s even harder is coming up with the translation of a name. We’re all aware of the marketing mishaps that come back to haunt companies. Just take Ikea, I could probably come up with a dozen product names that don’t work well in English.

This just in: Laptop Magazine has awarded Splashtop 2.0 with the Best of CES award. We are all pretty thrilled about it here at the office. A big thank you to the team and all their hard work. It took a lot of blood, sweat, and tears to get Splashtop 2.0 to where it is, and this award just proves that it was all worth it. Here is what Laptop Magazine had to say:

It is only a day and a half until the Consumer Electronics Show kicks off in Las Vegas. This year DeviceVM will be at Pepcom - Digital Experience showing off our latest technology. We’re going to have some exciting announcements coming soon, so stay tuned.

2009 was a busy year for netbooks. According to Display Search worldwide shipments are expected to hit 33 million units, that is a 103% jump from 2008. Even the very definition of a netbook is jumping around with each manufacturer molding the netbook in its own way.

Let's face it: we all have a folder full of digital photos that never get viewed, shared, or worst of all - never backed-up. Local apps that manage photos never quite get the job done and typically only accomplish one thing - moving that digital shoe box into a fancy user interface where photos never get viewed, shared, or backed-up. Granted you could probably accomplish those task individually with multiple local apps, but as the complexity increases our desire to follow through with an action diminishes.

Now Get Instant Access to Outlook Without the Windows Wait.

With a slew of new Windows 7-based products hitting the market this holiday season, PC reviewers, retailers, and gadget-hounds will undoubtedly be buzzing about them.  Lucky for us at DeviceVM, our Splashtop-powered, instant-on environment is the perfect companion for Windows 7. And we have lots to share about some of the innovative new ways to enjoy Splashtop!

The Broadband Taiwan show just wrapped up in Taipei. The event featured makers of communications hardware involved with WiMAX and 3G wireless tech. Here is a photo of Kevin from our Taipei office helping out in the Ericsson booth at the show.

Web applications, or web-apps, are full applications that can run in the browser, accessible from any computer with Internet access. Everybody here at DeviceVM is a firm believer that this is the future of applications. If you take a quick glance at the applications I have open, a majority are web-apps - Gmail, Twitter, Google Docs, Mint, and Flickr.

With the launch of Windows 7 upon us, its a good time to look at the future of instant-on in the post-Vista era. Windows 7 is bringing a slew of usability improvements. I've been using a Win 7 release candidate for months now, and have appreciated the performance, the new dock design, and Microsoft's decision to get rid of the countless security warnings that we came to equate with Vista. From the early pre-release days of Win 7, there have also been repeated claims of "near instant-on" boot performance. Those turned out to be far from reality.