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What is in a product name? Everything! Would the iPod have been as successful if its name was iMP3? It is possible, but likely not. A good name lets you build a strong culture around it, so coming up with a good name is vital to any business. But sometimes what’s even harder is coming up with the translation of a name. We’re all aware of the marketing mishaps that come back to haunt companies. Just take Ikea, I could probably come up with a dozen product names that don’t work well in English.

We at DeviceVM need a Chinese name for Splashtop. Rather than having me come up with something that gets lost in translation, our China office would like to enlist some creative individuals that can help us come up with something. If you think you have what it takes to come up with a name and is fluent in Chinese we welcome you to join our contest. There’s a number of prizes that will be given away, but the deadline is February 5th so you better hurry. You can find more details about the contest here.