disclosure: Allison, pictured above, is not my mom.
I got a call at 8am on Sunday morning from my Mom. My mother will often call too early on a Sunday morning and I figured that today was no exception. She began excitedly, “DeviceVM is on the front page of the New York Times!” I sighed, “Mom I’m sure that you’re confused,” figuring that it was an article about something that might possibly be reminiscent of Splashtop. “No,” she insisted, “DeviceVM is on the cover of the New York Times. It even has a quote by Sergei.” I shot up immediately. “No way!” I thought as a grabbed my keys and headed to my car on a mission to find the Sunday edition of the New York Times.
I grabbed the first one I saw and yelled, “No way!” as the fine folks at Starbucks looked on suspiciously. Yep, there it was, an article titled: In Age of Impatience, Cutting Computer Start Time. We see blogs and great coverage of Splashtop all the time but it is very special to see it printed on the front page of a printed paper that is voraciously read nationwide. The article talks about Instant-On technology and how OEMs see the great opportunity that Splashtop provides.
It’s really neat to see the New York Times talking about many of the same core messages that we at DeviceVM utilize to explain our value proposition. For instance:
“Of course, some computer users try to avoid slow boot times by never turning off their machines; they simply leave them in standby mode. But PCs sometimes have a hard time waking up from standby and tend to crash the longer they run without rebooting. Leaving a machine on also wastes electricity and, for laptops, can drain the battery.”
We feel like you shouldn’t have to leave your computer on 24 hours a day to make it a usable tool when you need it. It’s exciting to see others taking note. Equally interesting was a term used in the article - “boot-up anxiety,” or “pre-boot anxiety (PBA) as it was called in the video online. It seems that DeviceVM is definitely the prescription for what ails tens of millions of PC users.
If you have a minute to read the online article, you will see an awesome video where they put two notebooks next to each other and have a “boot-off.” The authors hit the power buttons at the exact same time and do a side by side comparison trying to get both machines online. The banter between the authors is funny as they look for things to talk about while waiting for the Vista machine to finally boot up. It took longer than they wanted, apparently, as you never actually see the Vista machine open a web page.
Congratulations team!
